Artificial Intelligence
Unlocking competitive advantages
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About the talk

In this insightful session, Professor Pedro Moreno Rios delves into the transformative impact of generative AI on future careers. Highlighting AI’s rapid evolution and capabilities in generating text, images, and audio, he explores how technology is reshaping the workplace by automating repetitive tasks, freeing humans for more creative and strategic roles. With a focus on critical thinking and ethical considerations, Professor Rios underscores the skills essential for thriving in an AI-driven world. He offers actionable advice to parents, emphasizing adaptability, cross-disciplinary learning, and embracing AI as a tool for innovation and growth.

About the speakers

Speakers: Prof. Pedro Moreno De Los Rios Garcialoma
Job Title: Professor
Location: Spain

Pedro Moreno de Los Ríos is a senior consultant in Digital Transformation and Marketing Technology, with a wealth of experience in top-tier organizations like Atos, The Walt Disney Company, and Ogilvy & Mather, as well as SMEs and start-ups. Passionate about designing impactful experiences for hyper-connected prosumers, Pedro is a PhD candidate in communication and technology and teaches at some of Europe’s leading universities and business schools. Celebrated for his teaching excellence over the past decade, he currently directs the IEU Tech Lab and is a member of the IE Immersive Learning Panel.

Talk FAQs

What is generative AI and how does it work?

Generative AI is a type of artificial intelligence that uses algorithms and natural language processing to generate new data based on patterns learned from existing data. This data can be in various forms, including text, images, video, and audio. It works by mimicking human-created content and can generate similar outputs. Under the hood, a key technology for image and video generation is generative adversarial networks (GANs). These use two neural networks: a generator, which creates fake content, and a discriminator, which tries to identify real vs. fake content. The generator is trained by fooling the discriminator, resulting in higher-quality content over time.

 

Why is generative AI so significant right now?

Several factors have converged to make generative AI so impactful currently. Firstly, the availability of massive amounts of data (“big data”) provides the necessary information for training AI models. Secondly, advances in computing power, partly thanks to Moore’s Law, enable these models to process that data effectively. This combination allows AI models that were theoretical years ago to become practical and widely accessible, thereby democratizing AI capabilities. Additionally, the rapid growth of applications such as GPT demonstrate its potential to impact a wide range of industries.

 

How will generative AI change the nature of work?

Generative AI is expected to automate and streamline many aspects of work. It is anticipated that less time will be spent on the “a priori” part of work — the initial ideation and conceptualization phase, as AI can quickly provide ideas and suggestions. Instead, more focus will be placed on the “posterior” work of execution and, importantly, the selection of the best option or solution out of the suggestions made by AI, which calls for critical thinking and experience. The focus will be on higher-level tasks, allowing humans to concentrate on more creative, intellectual, and strategic activities, as machines begin to take over more repetitive tasks.

 

Will generative AI lead to job losses?

While the integration of AI will likely displace some jobs involving repetitive and lower-level tasks, it is not anticipated to entirely replace humans. The real risk would be in ignoring the capabilities of AI and refusing to adapt to using it. The focus will shift toward more human-centric roles that
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emphasize critical thinking, creativity, and ethical considerations. The goal is to find a balance between utilizing AI capabilities and the unique value that humans bring to work.

 

What skills will be important in a world with generative AI?

Critical thinking and strong decision-making skills are paramount. Being able to evaluate AI outputs, and identify the most valid and useful suggestions will be key. Coding skills, though likely to become more automated in the future, still help to teach problem-solving and structuring thinking. Multidisciplinary knowledge, combining expertise in business, technology, and other fields, will also be highly beneficial. Most importantly, training in ethics is crucial, to help navigate the moral implications of AI technologies.

 

What is the importance of ethics in AI development and use?

Ethical considerations are critical because generative AI can have a powerful influence on human emotion, thought, and psyche. Training in ethics is essential to ensure that AI is developed and implemented in a way that benefits society. The technology must be used responsibly, and potential harms need to be addressed. Focusing on anthropologically-aligned outcomes and having an emphasis on humanistic value will be important for ensuring the correct use of AI. This field is currently underserved, offering a unique opportunity for future professionals.

 

How can businesses leverage generative AI effectively?

Businesses should aim to integrate their own customized AI engines that use their data. These AI systems will act as consultants, offering insight across different departments, like marketing, finance, or HR. Companies need to organize their data so that they can train AI models to understand their particular business, nuances, and workflows. The aim is to use these AI systems to increase efficiency and productivity and to be able to get more done with less resources. Understanding which large language model to choose is critical, as is understanding the potential trade-offs between open-source and closed models.

 

What should parents do to support children in the age of AI?

Parents should encourage their children to embrace and learn about AI, rather than fear it. They should provide access to training opportunities and multidisciplinary studies and foster flexibility in learning. Emphasizing critical thinking, creativity, and ethical awareness will help children prepare for a world where AI is ubiquitous. Parents should also encourage children to explore coding not just for its own sake but as a way to develop logical thinking and problem-solving skills.

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