Business
From school to global opportunities
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About the talk

Dr. Ahmed Al-Abdin from the University of Liverpool Management School explores the pathways from education to thriving global careers in business. This talk highlights essential future skills like digital literacy, cultural awareness, and adaptability, offering actionable advice for parents to support their children’s development. With insights into AI, sustainability, and the evolving job market, Dr. Al-Abdin emphasizes how foundational skills and lifelong learning prepare students to navigate the dynamic world of business and beyond.

About the speakers

Speakers: Dr Ahmed Al-Abdin
Job Title: Deputy Associate Dean and Senior Lecturer (Associate Professor) in Marketing
Location: United Kingdom

Dr. Ahmed Al-Abdin is a Deputy Associate Dean (International-ULMS) & Senior Lecturer (Associate Professor) in Marketing. He has completed his PhD in Marketing (University of Hull) with a focus on consumption practices and the Arab revolutions. He also holds an MSc in Marketing Management and a BA in Business, he has been awarded a Postgraduate Diploma in Research Training and most recently, a PGCERT (with distinction) in teaching and learning (2017). He has taught across a multiplicity of marketing modules, is a fellow member of the Higher Education Academy and he has most recently been awarded the best paper at the AMA Winter Conference 2024 and teaching excellence award (2023) for the 8th consecutive year. He was also shortlisted for The Guild Students Union ‘Teacher of the Year’ and ‘Outstanding Support Award’ (2022). He was also awarded the Sir Alistair Pilkington Award for a team-based project around curating collaborative online international learning (COIL) projects.

Talk FAQs

What are some popular career paths for graduates from the University of Liverpool Management School?

Graduates pursue various roles across many sectors. Investment banking is popular, especially among accounting and finance graduates, due to high earning potential. Many also become managers and directors in fields such as marketing. Graduates are employed by well-known companies such as IBM, Jaguar, and Microsoft. The school aims to equip its students with skills necessary to thrive in the business world, maintaining strong ties with both large multinational corporations and smaller businesses (SMEs).

 

What key skills does the University of Liverpool Management School aim to instill in its graduates?

The university focuses on essential skills needed by businesses today. These include flexibility, adaptability, problem-solving abilities, commercial awareness, strong networking skills, teamwork, effective communication, cultural awareness in a globalized market, and a sense of corporate responsibility. Developing language skills is also seen as a valuable tool for students.

 

How is technology, particularly AI, impacting the future of business and what should parents know about it?

Technology is significantly impacting the business world, with AI being a central component. AI helps with tasks, automates processes, and improves user experiences in areas like e-commerce and augmented reality. While some are concerned about AI replacing human jobs, it is currently viewed as an assistive tool that requires human oversight. Parents should understand that AI is here to stay and their children will interact with it in increasingly sophisticated ways.

 

Why is global awareness and cross-cultural communication so vital for future professionals?

Businesses increasingly require individuals who can work seamlessly across borders in a world with hybridized working environments. This requires cultural sensitivity, acknowledgement of different backgrounds, and appropriate business etiquette. Parents are encouraged to have their children learn new languages and embrace cultural experiences, because that will help them overcome self-referential thinking.

 

Why are sustainability and ethics considered essential aspects of future business education?

Issues like climate change are irreversible and affect all aspects of life, so businesses focus on sustainability across various fronts. Businesses, governments, and individuals are expected to consider sustainability. Embedding sustainability into the school curriculum is also essential. Businesses seek to hire individuals with a strong ethical awareness and understanding of sustainability, making it a core graduate skill. This goes alongside having an awareness of social justice and environmental responsibility.

 

What are the United Nations Sustainable Development Goals (SDGs) and how do they relate to future business practices?

The UN SDGs are a set of goals that businesses are expected to address. These include reducing poverty, hunger, and homelessness, improving healthcare and education, ensuring clean water and sanitation, promoting gender equality, and developing affordable and clean energy solutions. Businesses are increasingly aligning their operations with these goals to demonstrate social responsibility and global citizenship. These goals will likely evolve and influence business practices in the coming years.

 

What are some practical steps parents can take to encourage their children’s development of essential skills for the future?

Parents can encourage their children’s curiosity and learning through extracurricular activities, such as clubs and sports, community involvement, and simple volunteering. It’s important for them to be informed on global issues and encouraged to stay up- to-date on technology. Parents can foster digital literacy, promote critical thinking by challenging them with puzzles and debates, and help them develop financial literacy with simple saving and budgeting exercises. Supporting entrepreneurial mindsets through projects that foster creativity, and by creating opportunities for pretend play is also helpful.

 

What are the 5 core skills that will be most important for graduates in the next 10 years?

The five core skills considered most important are digital literacy, creativity, cultural awareness, communication, and teamwork. While digital literacy is a hard skill that you acquire over time, the other four skills are considered to be soft skills.

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