Sustainability in future careers
From passion to planet impact
  1. A-Z Talks
  2. Sustainability in future careers
  1. A-Z Talks
  2. Sustainability in future careers

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About the talk

What if doing the right thing—could also be your job?

In this inspiring conversation, we speak with Robbie and Daianna, the founders of Today Do This, a company that helps businesses turn sustainability goals into real action—by empowering their people from within.

Together, they unpack what a career in sustainability really looks like today (and tomorrow). Spoiler: it’s not just for scientists. From business to design, and tech to communications, sustainability careers are growing fast—and they need creative, critical thinkers from all walks of life.

The talk explores:

  • How they built a mission-driven company without a science background
  • The real-world demand for sustainability professionals
  • Why skills like communication, empathy, and problem-solving matter just as much as technical know-how
  • What parents can do to encourage young changemakers and entrepreneurs

This episode is about big ideas, bold careers—and how the next generation can lead the change.

About the speakers

Speakers: Daianna Karaian
Job Title: Co-Founder of “Today do this”
Location: UK

Daianna Karaian is an award-winning business strategist whose career has taken her from car factories to safari camps and royal palaces. With over two decades of experience, she has helped organisations embed sustainability and social impact at the core of their operations. Daianna is driven by a desire to leave the world better than she found it—and to empower others to do the same.

Together, Daianna and Robbie are the co-founders of Today Do This, a company that helps organisations meet their sustainability goals by turning strategy into everyday action. Their mission is simple but powerful: make doing the right thing the easiest thing.

Speaker: Robbie Dale
Job Title: Co-Founder of “Today do this”
Location: UK

Robbie Dale is an award-winning creative director who has designed engaging experiences from Helsinki to Hollywood and even the Houses of Parliament. He specialises in inspiring action through creativity, working with public bodies, corporations, startups, and social enterprises to turn community energy into growth—for good.

Together, Daianna and Robbie are the co-founders of Today Do This, a company that helps organisations meet their sustainability goals by turning strategy into everyday action. Their mission is simple but powerful: make doing the right thing the easiest thing.

Talk FAQs

How did the speakers’ career journeys lead them to focus on sustainability?

Daianna’s journey was a direct path rooted in her early environmental interest. She worked in sustainability for nearly two decades across the public sector (US Environmental Protection Agency), non-profit (Energy Foundation, Business in the Community), and corporate sectors. This diverse experience gave her a comprehensive view of sustainability from various angles but also highlighted the slow pace of corporate action. This led her to strike out on her own to accelerate progress. Robbie’s journey was more indirect. His career in creative industries equipped him with skills in behavioral science, psychology, and understanding how to influence people and solve problems. He recognized that these skills, honed through years of working with businesses, could be powerfully applied to the challenge of sustainability. His realization that the systems in place needed challenging and changing, combined with a desire to use his privileges to make a difference, led him to this path.

 

What are some key emerging trends in the sustainability field that students should pay attention to?

A dominant emerging trend in the sustainability field is the growing focus on climate change. While still needing more attention, the focus on climate is intensifying from both a scientific perspective and in terms of professional opportunities. Key areas include clean energy, which is becoming more cost- effective than fossil fuels, the continued growth of electric vehicles, the increasing focus on climate risk by insurance companies, and significant commitments from the finance sector. Companies are also facing increased regulation, reporting requirements, and even lawsuits if they fail to deliver on their climate commitments. Governments are also taking climate more seriously as they experience its effects. Therefore, any career related to climate is likely to be a strong and relevant choice for today’s students given the undeniable scientific reality of a warming climate and the urgent need for action.

 

How is the demand for sustainability professionals expected to change in the coming years?

Despite some current “noise,” the demand for sustainability professionals is expected to remain strong and grow. A crucial shift is occurring in how sustainability is viewed within businesses – moving from being seen solely as the “right thing to do” to being recognized as “good business.” This shift highlights that sustainability can be a source of innovation as consumer demands and technology evolve. It’s also a source of new jobs as infrastructure needs to adapt. Furthermore, many sustainability practices, at their core, are about saving money and cutting costs by being less wasteful. This perspective change, from moral obligation to strategic business advantage, indicates a sustained and increasing demand for professionals who can navigate and implement sustainable practices.

 

What high school subjects and extracurricular activities best prepare students for a career in sustainability?

Students interested in sustainability should focus on developing critical thinking skills, which are valuable in various subjects like history (evaluating narratives and sources) and potentially philosophy. Being able to critically assess information and differentiate between genuine action and “greenwashing” is essential. Extracurricular activities like debate clubs or performing arts can help develop communication, argumentation, and confidence skills needed to articulate arguments and influence others. Teamwork skills are also crucial, as sustainability efforts often require bringing people together and gaining buy-in from different parts of an organization or external stakeholders. While technical skills in science are important for certain roles, a broader range of skills is needed for translating research into real-world applications and driving systemic change. Economics is also highlighted as a valuable subject, as it helps understand the cost-benefit balance and financial aspects of sustainability initiatives.

 

How important are science and technology in shaping the future of sustainability careers, and what other skills are needed?

Science and technology are undeniably crucial for shaping the future of sustainability careers. Technical roles in material science, carbon capture, and bio-materials are vital for finding innovative solutions to environmental challenges. However, technology is not the sole answer. Innovation in sustainability also requires addressing fundamental societal and economic systems. Therefore, roles in policy-making, government, business (across all departments), media, academia, and journalism are equally important. These roles require skills in critical thinking, communication, negotiation, diplomacy, and even “sales skills” to influence people and promote change. The ability to translate scientific and technical information into practical, business-oriented, and politically feasible solutions is key. The future of sustainability careers will require a blend of technical expertise and the “softer” skills needed to drive systemic change and bring people along on the journey towards a more sustainable future.

 

What advice would you give to parents on supporting their child interested in a sustainability- related career or entrepreneurship?

The best advice for parents is to be open-minded and supportive of their child’s interest in a sustainability-related career or entrepreneurship. While these paths might not have been traditional career choices in the past, the world has changed, and sustainability is a growing and increasingly understood field. Parents should listen to their children’s questions and concerns, encourage them to explore their interests, and support their passion. This support, whether material (e.g., for internships) or, perhaps more importantly, in building resilience and an acceptance of trying different things, is invaluable. Encouraging a mindset of finding what they are passionate about and where they can best utilize their skills, rather than adhering to a rigid, traditional career path, will ultimately lead to more effective and fulfilling careers, benefiting both the individual and society in the pursuit of a better future.

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